Is Quora In Your Marketing Tool Kit? — Beautiful Times

Quora, neither a social media platform nor a search engine falling somewhere in between is a steady winner when it comes to — building brand and becoming visible.

If deployed well your subject matter expertise comes to the fore and your chances of getting discovered are high.

But the question remains: Are organizations tapping this second cousin of social media to its fullest potential?

Or are they only sticking to the Big 5: LinkedIn, Twitter, Facebook, YouTube, and Instagram?

It’s a question that you have to answer along with your content marketing team.

The point to be noted is that it is a forum that does not have the frills and fancies of Instagram or YouTube.

So anyone within your team with subject knowledge can own this initiative and deliver sharp responses — to the questions that stem from your potential customers or existing ones.

Take a look at these fundamental aspects of Quora to help you understand this forum better and leverage it smartly for business success and growth. Also just to give you a bit more perspective about Quora adding few pointers on the company and leadership.

What is Quora?

It is a question-and-answer website and a knowledge-sharing platform that can be used by anyone with access to the internet. A crowd-sourced bank of questions and answers allows users to upvote and downvote the responses. Quora has democratized information and made it widely available.

What can one do with it?

You can read, learn and answer questions related to your areas of expertise or otherwise. And provide valuable information to readers thus increasing your own brand equity and market value.

What is its history?

Quora is an American company co-founded by former Facebook employees Adam D’Angelo and Charlie Cheever in June 2009 and thrown open to the public in 2010. It is much appreciated for its quality of answers by experts and its simple interface.

What is its revenue model?

Quora relies on advertising as its main source of income that is smartly integrated into the content.

Who are its competitors?

Some of Quora’s main competitors include Peeranha, Stack Overflow, Zhihu, Terkel, Fluther, Yahoo Answers, and Reddit. There are several others too, but these are the top ones that qualify as Quora replacements.

What is Quora+

Quora+ is a subscription-enabled product where subscribers need to pay a $6.99 monthly fee or a $47.88 yearly feeto access content that any creator chooses to put behind a paywall. And affords ad-free content.

What is the user base like?

Quora has 300+ million monthly active users (December 2022) and the majority of them are in the 25 to 34 age group. Interestingly a large part of the user base is from India.

What is a day like in Quora?

Approximately around 300 to 500 questions are asked daily on Quora and on average 7 responses are received in a day. However, the number of responses can go up to even 5000 and thereabouts for trending questions.

What is the user base like?

The community in Quora is an erudite and learned group of people.

Do questions remain unanswered in this forum?

Not likely, almost 99% of the questions are answered in Quora.

How to make the most of it for business growth?

• Have a compelling bio that is to the point and informative
• Add links to your website
• Be active like any other channel and use the voting options for answers you read
• Use it for researching topics, finding people, and knowing your competition
• Fantastic non-intrusive way of connecting with your customers
• In an instant, you can share your Quora answers on other socials

Can I use my website link in all my responses?

If you are joining Quora only to post your links then chances are that you will be banned. Instead, use the forum genuinely to answer and read up, and automatically people will find you.

How can it help me/my organization in getting discovered?

Quora actually helps in word-of-mouth marketing and directing people to you and your site. So, when this happens people become curious and visit your site and when there is a spike in your website traffic Google is also keen on listing you/your site.

How to answer questions that receive upvotes?

If you are looking for visibility

• Don’t choose questions that have plenty of answers already, because your answers will be lost in the big list of responses, instead choose questions that you are confident of answering and that have maximum followers.
• If you are answering questions that are old, choose ones that have sufficient followers.
• However, if you are picking a more recent one see if you are the first to answer that way you will get noticed

So this article may have sparked your interest in adding Quora to your content marketing kit, go ahead and explore the world of Quora and increase your credibility quotient.

Here’s a very detailed and interesting article on Quora for more valuable perspectives.

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Originally published at https://beautifultimes.in on February 7, 2023.